This Memorial Day holiday weekend, the hulking metal come-ons are once again glinting and shimmering at night.
The
Neon Museum, where Sin City's most iconic signs go to retire, has begun
aiming more than 100 multicoloured spotlights on its outdoor collection
of 150 signs. It's also extending hours for nighttime tours, and a
handful of signs have been fully restored with new bulbs.
Since
October, visitors have been able to meander past the Silver Slipper,
Aladdin's lamp, the Stardust marquee and dozens of other signs saved
from the wrecking ball. But the museum closed at 5.30pm, meaning that
tourists had to squint through the desert sun to glimpse the old
guardians of this nighttime city.
For the first time on Saturday, visitors were able to behold the fully restored signs in all their luminescent glory.
The dozens of other markers were bathed in custom-designed spotlights, like true Vegas showgirls.
"The
skyline of Las Vegas is a nighttime skyline," said executive director
Danielle Kelly, moments before the first afterhours tour came through.
"We
stand among the architecture of this city. The notable architecture of
this city is its signage. And their illumination is when they came
alive," Kelly said.
In a town known for detonating buildings that
are beyond their prime, Las Vegas' Neon Museum stands apart in its zeal
for salvaging the blinking, glowing memories of the past.
Kelly says time has transformed the signs from commercial emissaries into objects of art.
The
hour-long guided tours bend through the artfully cluttered 1.5-acre
lot. The excursion offers an alternative to the mega-mall homogeny along
the desert metropolis' revamped main drag.
Worn by the beating
sun and twisted by desert winds, most of the marquees have lost their
flash, some of their bulbs and much of their paint. They tilt toward
each other like tombstones in an ancient cemetery. But taken together,
they tell a story about the town's glitziest days.
There's the
nouveau graveyard's oldest sign: a green and white 1930s relic that
marked a restaurant where Hoover Dam construction workers bought fried
chicken and bootleg whiskey.
One of the signs with working bulbs -
a vintage arrow pointing lovebirds to "Marriage Information"' - alludes
to the town's role as the nation's elopement, and divorce, capital.
And
the giant marquee that once sat astride the Stardust casino - featuring
a space-age, deep-red font and cascade of stylized diamonds- recalls
Nevada's embrace of its role as a test site for nuclear weapons.
While
only four of the kitschy relics are illuminated, the spotlights play up
each sign's attributes and create a feel of pulsating energy.
On
Saturday, the flashing red lights and blue and purple shadows - along
with the errant stray cat - gave the attraction the surreal, slightly
creepy feel of a shuttered theme park.
The museum plans to turn on a few more signs, but facilities director Sam Reza said full wattage would be too dazzling.
"The
purpose of the museum is never to have all of the signs fully
illumined. We wanted to keep them in the state that they were taken
down. To have all of these signs fully lighted up would be
overwhelming," she said.
Funding is also a factor; it can cost $100,000 to bring back a single sign.
Art
lovers founded the museum in 1996 in a sandy lot outside downtown Las
Vegas a few miles north of the Strip as a way to rescue old signs when
buildings were demolished or remodelled.
In 2012, curators had the bright idea to open it to the public and began working on a plan to light up the night once again.
Casino
bosses began abandoning curlicues of neon in the desert several decades
ago, beginning with Steve Wynn's remodel of the Golden Nugget.
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