2013年5月27日 星期一

Inside the neon sign boneyard

This Memorial Day holiday weekend, the hulking metal come-ons are once again glinting and shimmering at night.

The Neon Museum, where Sin City's most iconic signs go to retire, has begun aiming more than 100 multicoloured spotlights on its outdoor collection of 150 signs. It's also extending hours for nighttime tours, and a handful of signs have been fully restored with new bulbs.

Since October, visitors have been able to meander past the Silver Slipper, Aladdin's lamp, the Stardust marquee and dozens of other signs saved from the wrecking ball. But the museum closed at 5.30pm, meaning that tourists had to squint through the desert sun to glimpse the old guardians of this nighttime city.

For the first time on Saturday, visitors were able to behold the fully restored signs in all their luminescent glory.

The dozens of other markers were bathed in custom-designed spotlights, like true Vegas showgirls.

"The skyline of Las Vegas is a nighttime skyline," said executive director Danielle Kelly, moments before the first afterhours tour came through.

"We stand among the architecture of this city. The notable architecture of this city is its signage. And their illumination is when they came alive," Kelly said.

In a town known for detonating buildings that are beyond their prime, Las Vegas' Neon Museum stands apart in its zeal for salvaging the blinking, glowing memories of the past.

Kelly says time has transformed the signs from commercial emissaries into objects of art.

The hour-long guided tours bend through the artfully cluttered 1.5-acre lot. The excursion offers an alternative to the mega-mall homogeny along the desert metropolis' revamped main drag.

Worn by the beating sun and twisted by desert winds, most of the marquees have lost their flash, some of their bulbs and much of their paint. They tilt toward each other like tombstones in an ancient cemetery. But taken together, they tell a story about the town's glitziest days.

There's the nouveau graveyard's oldest sign: a green and white 1930s relic that marked a restaurant where Hoover Dam construction workers bought fried chicken and bootleg whiskey.

One of the signs with working bulbs - a vintage arrow pointing lovebirds to "Marriage Information"' - alludes to the town's role as the nation's elopement, and divorce, capital.

And the giant marquee that once sat astride the Stardust casino - featuring a space-age, deep-red font and cascade of stylized diamonds- recalls Nevada's embrace of its role as a test site for nuclear weapons.

While only four of the kitschy relics are illuminated, the spotlights play up each sign's attributes and create a feel of pulsating energy.

On Saturday, the flashing red lights and blue and purple shadows - along with the errant stray cat - gave the attraction the surreal, slightly creepy feel of a shuttered theme park.

The museum plans to turn on a few more signs, but facilities director Sam Reza said full wattage would be too dazzling.

"The purpose of the museum is never to have all of the signs fully illumined. We wanted to keep them in the state that they were taken down. To have all of these signs fully lighted up would be overwhelming," she said.

Funding is also a factor; it can cost $100,000 to bring back a single sign.

Art lovers founded the museum in 1996 in a sandy lot outside downtown Las Vegas a few miles north of the Strip as a way to rescue old signs when buildings were demolished or remodelled.

In 2012, curators had the bright idea to open it to the public and began working on a plan to light up the night once again.

Casino bosses began abandoning curlicues of neon in the desert several decades ago, beginning with Steve Wynn's remodel of the Golden Nugget.

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